Environmental: Consider the impact on the environment with every choice we make. Is there a better alternative?
 

Community: Always consider how we can benefit our wider community.  “We all do better when we all do better.”
 

Sustainability: We are only sustainable if our choices positively impact people (employees, customers & community), the planet and if our company is financially profitable.
 

Passion: Bring excitement and passion to everyday.  Look for opportunities to learn; challenge ourselves and each other to be better.
 

Efficiency: Be efficient, but not at the cost of quality or humanity.
 

Honesty: Always be honest, and kind in your honesty.
 

Educate & Learn: be aware of opportunities to educate about food/nutrition/farming/health. Use every interaction to gently educate. Remember there is always something to learn from others.